At Officer Training Seminar in June 2007, members of the Executive Offices Communications Department introduced the new Delta Gamma brand which will be implemented through the Fraternity, Foundation and Fraternity Housing Corporation in the coming months. It is imperative that each collegiate chapter and alumnae group follow the instructions outlined in the Delta Gamma Brand Identity Guidelines and incorporate them into their marketing and collateral material. Please contact the Communications Department at Executive Offices at 614.481.8169 with any questions regarding how to incorporate the Delta Gamma brand.

These identity guidelines have been established as a foundation for building brand recognition for Delta Gamma Fraternity. Extensive research and planning have gone into shaping the voice and visuals that form the Delta Gamma personality. As a primary reference tool, this guide will help individuals both within and outside the Delta Gamma sisterhood work together to deliver cohesive, consistently designed messages about Delta Gamma. These visual guidelines will help ensure communications are effective, attractive and fully represent the strength of the Delta Gamma organization and membership. Please contact the communications team at the Delta Gamma Executive Offices at 614.481.8169 should you need further instruction regarding the use of these specific identity guidelines, additional logos/graphic elements not included with this guide and assistance developing your Delta Gamma communication materials.

Download the Delta Gamma Brand Identity Guidelines now.
DG_IDguide.pdf (a pdf)

Click on the link below to access the various logos for use on screen.
DG logos

Defining the Delta Gamma Brand
When reading the mission and focusing on the vision of Delta Gamma, there are key words and phrases that help identify the most important messages of the Delta Gamma brand:

for hope — Through service, leadership, mentoring and
friendship opportunities, our members are able to develop
individually while advancing the organization as a whole.

for strength — Honesty, truth, responsibility, accountability and
our high quality of character help to create the strong, talented
women of Delta Gamma.

for life — Through legacy and loyalty, Delta Gamma continues
to grow, achieve, thrive and succeed. We are rich in heritage and
tradition, and our Delta Gamma pride empowers us to forever
“do good.”